Ever since a concept or a story is devised, its creator starts working hard, day and night, for making it a real success, after implementing it in the form of a movie. Not every piece of master art, is appreciated by the audience, then and there after release. Some of them have to wait, till the movie gets telecast on the national television. Others have to wait, till it gets some mouth publicity and the DVDs sales improve upon. So basically, it might not be, that shit of a movie, but it all depends, how well you present it to your target audience. For example, Dhobhi Ghat from Kiran received so bad reviews from the audience, but people who watched it months later, appreciated not just Amir's efforts but Kiran's too. So now we know how important it is to market yourself, according to the consumer requirements, and his behavioral patterns.
For movies with small budget, and not so known star cast, it gets even more difficult, to attract the minimum no of eyeballs. Even if the concept, story and actors have it in them, to make it work. For example '16' is a kind of a movie which might attract audience, but only to the extent, of downloading it via torrents, or watching it on YouTube some day later. So does it mean, makers of such movies, do not get anything out of such ventures? My answer is No! they do get. What is expected of them is, to make a good movie. Which even if doesn't attracts viewers to theatre, should atleast reach them comfortably, via other sources like torrents and YouTube. And whenever they come up with their next venture, people already know that these guys would have come up with the something good, like last time. Though it isn't that easy to face against big banners, and market your product in a competitive segment like this. But still, making your challenges into your advantage is the need of the hour, and whoever does that, wins the race.
So in short, make a good product and make sure you wrap and pack it properly, and serve them according to their requirements. If that's done, no one can stop your movies, to be watched by your target audience.
